Activated charcoal, bentonite clay, diatomaceous earth, and kaolin clay powders arranged in a 4 square grid

Delightful Dirt: 4 Dry Ingredients Our Bodies Love

Mud, clay, dirt, earth… words we’re all familiar with, but what actually IS this stuff? That answer gets a bit complicated.

Mud, clay, and dirt can all be considered types of earth, and depending on the situation, all three categories can be made of an infinite variety of microscopic particles. These particles are minerals, and the specific combination of minerals depends on what was happening in the environment at the time the minerals were formed. We’re talking millions of years of heat, pressure, organisms, and weather conditions!

Luckily for us, the earth is a master of whipping up massive batches of natural goodness. Since ancient times humans have coveted the discovery of large deposits of useful earth that could be incorporated as ingredients in medicine, tool making, and cosmetic rites.

Below are some of our favorite minerals, which serve important functions in many of our all-natural offerings.

Activated charcoal, bentonite clay, diatomaceous earth, and kaolin clay powders arranged in a 4 square grid

Activated Charcoal

Activated charcoal is an extra purified charcoal derived from a slow, hot, controlled burn of plant matter, often bamboo or coconut husks. The finished product is uniquely fine, having an impressively large surface area. Similarly to bentonite clay, it can bind to dirt, metals, and other impurities which can then be rinsed or flushed away. Although it has no whitening agents in it, it is known to help to brighten tooth coloration, as its adsorptive qualities lift stain-causing substances from the surface of the tooth. It can also help even out the complexion of the skin, which is why you’ll find it in our Activated Charcoal Face Soap.
Bentonite Clay
Bentonite clay is a form of volcanic ash, the particles of which hold a negative charge. This negative charge is the secret to bentonite’s deep cleansing ability; bacteria and other microparticles bind to the clay, which can then be washed away. It is mildly abrasive, making it a great addition to our Power Paste as a way of eliminating bacteria in the mouth and promoting the appearance of healthy teeth and gums. When mixed into our moisturizing face masks the clay assists in drawing out impurities without drying out your skin, while our Herbal Clay Powder and All-Natural Deodorant take advantage of bentonite’s super-absorptive qualities to soak up unwanted moisture and excess oil. 
Diatomaceous Earth
 This bizarre-sounding substance is a natural clay formed from the fossilized remains of freshwater algae. Known for many purposes from pest control to water treatment to insulation, we use it to enhance the effectiveness of Power Paste as a toothpaste and to combat odor causing bacteria via our All-Natural Deodorant. Diatomaceous earth comes in many grades of quality depending on its intended use; we use only food-grade diatomaceous earth in our products.
Kaolin Clay
Kaolin clay is made up of the mineral “kaolinite” and has been used for many purposes throughout history. It is named for a region in China where its use was incredibly popular in ancient times, however this mineral is one of the most common clays and can be found in places all over the world. In cosmetic use, it is known for its gentleness in matters of exfoliation, as well as absorption of oils and impurities from pores without causing irritation or dryness. In fact, it’s known to be soothing to the skin, which is why it holds a place in our super gentle and baby-safe Vegan Milk Soap.



Face Mask - Tea Tree, Charcoal, Clay 

Cream Deodorant - Odor Eliminator

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